When Yohji Yamamoto declared bankruptcy, when Versace defeated Japan, when the LV flagship store in Tokyo’s Ginza district stranded … … luxury brands not only in Europe, including Japan, the luxury goods of all previous major powers are facing the embarrassment of luxury consumer downturn. When the domestic apparel brands in their efforts to build a world-class high-end brands, the international fashion has quietly changed. Brand popular trends are becoming evident.
Almost all of the trends of fashion by a few international big-name designers and their set off, the current fashion trend is also true parity. In the fashion rage of the CHANEL (Chanel) designer Karl Lagerfeld, fashion brand for the general design of the H & M to play, it is the center of this trend.

Karl Lagerfeld for H & M design of a 30-paragraph clothing, while New York was originally designed some of the works of designers can sell more than 40,000 U.S. dollars, have begun to launch more than 20 U.S. dollars a parity as long as the women’s and accessories. It is understood that Karl Lagerfeld-designed 30, clothes, including the price of 50 U.S. dollars a silk shirt, 100 dollars and 130 dollars little black dress evening jacket. In China H & M store, most of the clothing price at 200 yuan. Karl Lagerfeld-designed clothes to reach 800 yuan or so, but some consumers to pursue big-name design, said the price of less than a thousand dollars to buy Chanel’s designs, “just like picking up the same.”

In fact, including many international and domestic well-known big-name designers, including designers, more and more people are beginning to enjoy fashion H & M, ZARA such as affordable fashion style and products, contemporary fashion is to buy a Chanel person will stroll visiting the shop in H & M. A lot of fashion people are all affordable fashion “lightning speed” relish. H & M’s a piece of clothing from the design to appear in the store as long as 20 days, the Spanish brand ZARA updates faster. The replacement of these products are a bit like a big release seasonal trends. Many people have become accustomed to once a month visiting the affordable fashion brand stores, and every time teach you will find a new “prey.”

This model of marriage with the well-known designers to become H & M annual signature dishes. Many consumers begin to expect the new year they will be introduced which designer clothing line. Ago, the famous Japanese designer Rei Kawakubo for H & M clothes designed by dots and asymmetric tailoring shop in Tokyo, led to confusion Feng Qiang, Shanghai H & M stores a few pieces are also sold out within 10 minutes,. Involved in H & M design of a number of big-name designer clothes once said the reason for choosing H & M, is to satisfy those who like her, but people can not afford her clothes. Karl Lagerfeld has said: “expensive and not expensive, in essence, no different.”